I've been getting a lot of questions like this, since announcing that I'd become a full-time Interactive Project Manager, and when I get that blank stare I've always had this great quote from Sports Night running through my head (emphasis mine):
You guys know who Philo Farnsworth was? He invented television. I don't mean he invented television like Uncle Milty, I mean he invented the television. In a little house in Provo, Utah. At a time when the idea of transmitting moving pictures through the air would be like me saying I've figured out a way to beam us aboard the Starship Enterprise. He was a visionary and he died broke and without fanfare. The guy I really like though was his brother-in-law, Cliff Gardner. He said to Philo, "I know everyone thinks you're crazy, but I want to be a part of this. I don't have your head for science, so I'm not gonna be much help with the design and mechanics of the invention. But it sounds like, you're gonna need glass tubes. See Philo was inventing the cathode receptor, and even though Cliff didn't know what that meant or how it worked, he'd seen Philo's drawing and he knew he was gonna need glass tubes. And since television hadn't been invented yet, it's not like you could get 'em at the local TV repair shop."I want to be a part of this", Cliff said, "and I don't have your head for science. How would it be if I taught myself to be a glassblower? And I could set up a little shop in the backyard. And I could make all the tubes you'll need for testing." There oughta be Congressional medals for people like that. I've looked over the notes you've been giving over the last year or so, and I have to say that they exhibit an almost total lack of understanding of how to get the best from talented people. You said before that for whatever reason, I seem to be able to exert authority around here. I assure you, it's not 'cause they like me. It's because they knew two minutes after I walked in the door that I'm somebody who knows how to do something. I can help. I can make glass tubes. That's what they need.
By the way, if you've never seen Sports Night you oughta get that on your Netflix list right now. William H. Macy delivers that line, and boy does he sell it.