Creativity, it's a privilege, not a right.
Last night I watched this presentation on my PDA by two guys from Belief, a broadcast design and live action studio in Santa Monica, CA. A friend of mine showed this to me, and I've finally had the chance to watch it all. I have no clue who these guys are, but their presentation is incredible.
Their goal is to answer all those popular questions about creativity - where do original ideas come from? What makes one idea "more creative" than another? How can a person engage in creative work within the commercial framework of advertising? What can I do to become "more creative"?
Great thoughts, great questions, great answers. Go download the thing (it's about 45 minutes, but worth it) and expand your mind.